Inspire, engage, and convert with ads built for grocery retail media
Whether you’re aiming to acquire new-to-brand consumers, reinforce brand loyalty, or drum up excitement for a product launch, Instacart provides the tools you need to make meaningful connections.
Ad products designed for all of your brand’s needs
Sponsored product ads
Capture sales with prominent placement throughout the shopping journey as consumers search for products, browse departments and aisles, and engage with personalized suggestions. Sponsored product ads empower advertisers to:
Accelerate sales volume through strategic bidding optimization
Grow and protect category share when it matters most
Secure premium placements on the digital shelf
Display ads
Draw attention and drive greater awareness with inspiring creative that showcases the best your brand has to offer. Display ads use scroll-stopping creative to:
Introduce your brand and generate brand awareness
Usher consumers into your marketing funnel
Increase consideration among new consumers
Shoppable ads
Engage consumers with ads that combine creative displays and a selection of your products that consumers can add to their cart with one click.
Encourage click-worthy discovery at optimal moments
Bring your brand story to life with video
Inspire bigger baskets
Shoppable video ads
Tell richer stories and bring your brand to life with the engaging medium of video.
Maximize creativity using the powerful storytelling format of video
Capture consumer attention with auto-play video
Drive conversions directly from your shoppable video ad
Inspiration ads
Encourage consumers to save old favorites and explore new products all at once. Inspiration ads like sponsored recipes are an engaging format that leverages recipes, themed collections, and click-to-add functionalities to:
Boost out-of-aisle awareness
Drive conversions at tentpole moments
Build brand affinity
Promotions
Build affinity with promotions that leverage first-party shopping data and your UPCs to offer personalized deals for consumers. Use Stock Up & Save, Free Gift, and Coupon promotions to:
Showcase in-stock products at available retailers
Boost conversions, trial, and basket sizes
Encourage completed sales
Storefront banners
Captivate consumers the moment they visit their favorite retailers on Instacart. Storefront banners spotlight brand creative, equipping advertisers like you with opportunities to:
Claim category share
Build customized landing pages in just a few clicks
Retain stronger lifetime value
Keep your goals in mind
Grow your brand by achieving your goals faster. Explore tips, tricks, and recommendations that enable you to maximize Instacart Ads products for grocery retail media.
I want to amplify reach
Dial up creativity and storytelling while targeting consumers at the top of the marketing funnel. These products will get you in front of an audience that’s ready to discover their new favorite brand.
Expand your reach with:
Instacart has been a strong partner for us. It’s an awesome tool that maximizes our reach with online grocery consumers across a large number of our key retail customers.
Jessica Pang
Brand Manager
Challenge Dairy Products, Inc
Working with Instacart means we have one streamlined place to manage and invest in our ad campaigns — versus working with several emerging retail media networks. Instacart is a great partner and we’ve seen the strongest ROAS results with their advertising offering.
Ailinh Hoang-Kim
Senior Director of Marketing, Retail & Consumer Experience
Torani
Instacart is a key channel within our retail and business growth strategy, particularly supported with the quality of the audience targeting and ability to reach someone right at the point of purchase.
Stacey Hartnett
VP of Marketing & Ecomm
Chomps
Resources
Off-platform solutions
Take your ads’ impact beyond the Instacart platform to reach valuable audiences across social media, the open web, streaming video, and connected TV.
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Measurement & insights
Measure results, discover consumer insights, and understand the impact of your campaigns.
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Data products
Get granular with our specialized data products designed to reveal ROI and drive impact in digital spaces.
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Tools & resources
Take control of your digital presence with autonomous tools and premium support. Learn everything you need to know with Instacart Ads Academy.
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Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.