Instacart Ads
Promotions
Consumers get deals on the products they love. Your brand gets to design the right savings offers to achieve your objective — whether building baskets, driving trial, or boosting sales.
Promotions
Two promotions products, endless opportunities
Want to drive trial or build baskets? How about both? Promotions can help you achieve your performance goals. Stock Up & Save promotions encourage larger baskets and support higher unit volume, while coupons help drive purchases on specific products. With Ibotta, consumers can tap into a familiar experience and drive savings while buying your brand.
Discover optimal promotion strategies to achieve your goals
Engage purchase behaviors with the right offer
Customize promotions to match universal product codes (UPCs), support your media plans, and drive conversion.
Experience Offer Innovation from Eversight by Instacartto uncover the right offer at the right time for greater potential.
Drive adoption and encourage trial with the free gift offer structure.
Maximize results throughout the shopping journey
Pair promotions with shoppable display ads to boost discoverability and increase engagement.
Offer exclusive promotions through sponsored product ads to drive urgency and completed carts for new-to-brand and existing consumers.
Showcase promotions directly on eligible product cards, making it easy for consumers to discover and add savings to their carts.
Build loyalty with new-to-brand consumers
Rest assured that promotions only appear for products that Instacart is highly confident are available at consumers’ selected retailers.
Customize your Instacart Ads promotions to integrate with Ibotta and create a seamless win-win scenario for your brand and your consumers.
Deliver full-sized sampling opportunities through our free gift offer structure, providing 100% off a single item on Instacart.
Instacart has been a strong partner for us. It’s an awesome tool that maximizes our reach with online grocery consumers across a large number of our key retail customers.
Jessica Pang
Brand Manager
Challenge Dairy Products, Inc
Working with Instacart means we have one streamlined place to manage and invest in our ad campaigns — versus working with several emerging retail media networks. Instacart is a great partner and we’ve seen the strongest ROAS results with their advertising offering.
Ailinh Hoang-Kim
Senior Director of Marketing, Retail & Consumer Experience
Torani
Instacart is a key channel within our retail and business growth strategy, particularly supported with the quality of the audience targeting and ability to reach someone right at the point of purchase.
Stacey Hartnett
VP of Marketing & Ecomm
Chomps
Resources
Measurement & insights
Measure results, discover consumer insights, and understand the impact of your campaigns.
Learn more
Off-platform solutions
Take your ads’ impact beyond the Instacart platform to reach valuable audiences across social media, the open web, streaming video, and connected TV.
Learn more
Ad products
Explore Instacart Ads products and learn creative ways to drive results on the digital shelf.
Learn more
Data products
Get granular with our specialized data products designed to reveal ROI and drive impact in digital spaces.
Learn more
Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.