Instacart Ads
Measurement & insights that drive results
Shape your online presence and gain valuable performance metrics with best-in-class analytics tools. Track performance, run experiments, and optimize campaigns in real-time to unlock measurable ROI for your brand.
The depth you need for the impact you want
The Instacart Ads measurement and insights tools complement our ad product suite so you can unlock a streamlined path to ROI. Test campaigns to reveal actionable insights through experimentation or tap into tailored performance insights for a real-time glimpse into your performance on Instacart. You’ll get:
Powerful campaign experimentation capabilities
Self-serve solutions for visualizing ad performance on your terms
Premium offerings for deeper insights and competitive landscapes
Amplify impact through testing & experimentation
A/B optimization testing
Use best-in-class experimentation to test campaign tactics and identify strategies that drive stronger outcomes.
Sales lift testing
Accurately measure the incremental revenue your ad campaigns generate using gold-standard experimentation and advanced measurement tools.
Grow your share
Uncover your full potential by understanding how hard your incremental investment works.
Insights Center
Real data, real insights, real-time
Need sales trends over time? Want to visualize your top-performing UPCs? The Instacart Insights Center provides brands with streamlined dashboards and downloadable reports on sales and basket share.
Premium support from a dedicated team
Access comprehensive Instacart Ads measurement and insights experiences. Insights experts provide qualifying CPG brands with enhanced insights that help you understand your customers more deeply and make better decisions faster.
Media Rating Council Accreditation
Performance insights you can trust
The MRC has granted Instacart accreditation for impression, click, and viewability metrics across sponsored product ads, display ads, shoppable display ads, and shoppable video ads on the Instacart Marketplace. Instacart was among the first grocery tech companies to earn MRC accreditation.
Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.