We’re here to put your brand in more carts
Reach 59 million consumers across the largest grocery ecosystem in North America from one platform that makes grocery advertising simple and effective.
Why leading brands choose Instacart Ads
The largest grocery ecosystem
Your brand, across every aisle.
From in-store aisles to digital carts, Instacart Ads connects your brand with millions of grocery consumers—wherever they shop.
One platform, every channel
All your ads in one place.
You can run and manage campaigns across the entire grocery journey from a single platform, making advertising simpler, faster, and more effective.
Performance you can trust
Ads that deliver major outcomes.
Our platform is built to deliver results you can see, helping brands turn consumers into customers and campaigns into measurable growth.
What growth looks like
Consumers at scale
59 million unique visitors to the Instacart Ads ecosystem*
Connect with millions of grocery consumers across thousands of retailers and marketplaces.
In-store halo sales lift
Up to 21% additional in-store sales*
Campaigns on Instacart don’t just boost online carts, they drive more sales on the shelf, too.
Sales that add up
Instacart Ads on average drive an incremental sales lift of 25%*
Advertisers on Instacart see consistent, measurable growth in both online and in-store sales.
Clicks that count
2X higher CTR than the next major platform*
Instacart Ads delivers stronger engagement, turning impressions into measurable sales.
Brands like yours are winning with Instacart Ads
See how brands are making a meaningful impact to their business.
We’re here to help you get started
Take the first step towards more reach, more consumers, and more sales with Instacart Ads.
*Reach 59M unique visitors source Comscore data. Comscore defines reach as "Unique Visitors of each site defined as the deduped sum of the average projected weight of each panelist over the 12-month time range that visited the site.
*21% In-store halo: Data for exposed users from 4/1/24 - 6/16/24, measured for full Q2’24 vs Circana control group. Incrementality methodology provided by Circana is not equivalent to Instacart’s Lift Study methodology. Results provided by Circana.
*25% Sales that add up: Results of previously published incremental sales lift test.
*2X Clicks that count: CTR from Pacvue | Helium 10 Q4 2024 CPC Benchmark Report.
All other results based on internal Instacart data. Prior results do not guarantee future outcomes.
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