Instacart Ads
Recipe ads
Promote discovery and drive conversion with curated product pairings that engage out-of-aisle consumers. Discover a range of options with sponsored recipe ads: flexible merchandising solutions for building loyalty, boosting awareness, and enhancing cross-category performance.
Recipe Ads
The not-so-secret ingredient? Your products
Recipe ads are sponsored formats that help turn curious consumers into brand loyalists. Provide simple cooking instructions for a meal, then take consumers to a landing page with all the recipe ingredients. One click places all products in the recipe — including your brand’s — into their carts.
Boost reach when & where you want
Drive maximum awareness
Inspire consumers to try your product through recipe content that makes your brand essential to the dish.
Enable seamless meal planning with one-click cart addition of all recipe ingredients.
Build brand love by becoming a staple in consumers’ digital cookbooks and shopping carts.
Increase consideration
Drive content engagement with recipe landing pages featuring step-by-step instructions and one-click ingredient shopping.
Become a trusted culinary resource that keeps consumers craving more of your brand.
Use keyword targeting to connect with consumers searching for related ingredients.
Motivate new buying behaviors
Inspire consumers to try your product through recipe content that makes your brand essential to the dish.
Enable seamless meal planning with one-click cart addition of all recipe ingredients.
Build brand love by becoming a staple in consumers’ digital cookbooks and shopping carts.
Getting started with recipe ads
Step one: log in
Step into our self-serve Ads Manager to create custom recipe ads with easy-to-follow instructions that put you in charge.
Step two: create ads
Upload your recipe images, videos, or logo to help enhance discoverability. Aim for simple and repeatable recipes with short and catchy text.
Step three: launch & monitor
Track your recipe ads’ performance powered by machine learning algorithms from Instacart. Opt for audience or keyword targeting and discover ways to boost out-of-aisle performance.
Instacart has been a strong partner for us. It’s an awesome tool that maximizes our reach with online grocery consumers across a large number of our key retail customers.
Jessica Pang
Brand Manager
Challenge Dairy Products, Inc
Working with Instacart means we have one streamlined place to manage and invest in our ad campaigns — versus working with several emerging retail media networks. Instacart is a great partner and we’ve seen the strongest ROAS results with their advertising offering.
Ailinh Hoang-Kim
Senior Director of Marketing, Retail & Consumer Experience
Torani
Instacart is a key channel within our retail and business growth strategy, particularly supported with the quality of the audience targeting and ability to reach someone right at the point of purchase.
Stacey Hartnett
VP of Marketing & Ecomm
Chomps
Resources
Off-platform solutions
Take your ads’ impact beyond the Instacart platform to reach valuable audiences across social media, the open web, streaming video, and connected TV.
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Measurement & insights
Measure results, discover consumer insights, and understand the impact of your campaigns.
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Data products
Get granular with our specialized data products designed to reveal ROI and drive impact in digital spaces.
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Ad products
Explore Instacart Ads products and learn creative ways to drive results on the digital shelf.
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Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.