Achieve your business objectives with self-serve tooling in Ads Manager
Drive revenue, ROAS, and engagement with free ad creation and performance monitoring tools in a single platform — then learn exclusive strategies for making ads that deliver. Discover how you can extend your impact with ad tools cross platform.
Ads Manager
Your one-stop shop for grocery retail media
Create and manage your campaigns across the Instacart Marketplace — and beyond — with configuration, analytics, reporting, and performance tools designed to make retail media seamless. Ads Manager can help you meet your goals and claim space on the digital shelf. With Ads Manager, you can:
Review analytics and export reports to gain a deep understanding of consumer insights
Maximize success with tailored recommendations based on your brand data
Edit product listings and update campaigns in near real time
How to work in Ads Manager
Step 01
Create campaigns
Set campaign objectives, build ads, select product UPCs, and launch everywhere Instacart shows up by leveraging ad tools cross platform.
Step 02
Optimize performance
Maximize results while campaigns are still running. Tap into performance insights, data analytics, and machine learning algorithms to optimize campaigns before they finish.
Step 03
Review & repeat
Review performance insights to improve product listings and uncover ideal moments to engage consumers. Get ahead of your next campaign with exportable data.
Self-service capabilities
Product library
Manage your products in a seamless interface. Update images, descriptions, ingredients, and nutritional information to drive connections with consumers as they shop. Claim or remove products appearing on the Marketplace.
Sell sheets
Grow your digital footprint by showcasing the best of your product catalog to retailers. Curate and pitch key products alongside Instacart sales data to leverage with your retailer network and drive connections wherever consumers shop.
Landing pages
Entice and convert consumers with visually appealing landing pages that curate your products in a shoppable format. Create your landing page in just a few clicks with your existing product information and creative already on the Instacart Marketplace.
Ads Academy
Self-paced lessons, expert insights, maximized potential
Learn how to run ad campaigns that reach consumers at every stage of their shopping journey. Explore our library of self-serve lessons on ad tools, cross-platform strategies, and expert insights. When you’re ready, apply what you learn to create best-in-class campaigns that elevate your brand above the competition.
Instacart has been a strong partner for us. It’s an awesome tool that maximizes our reach with online grocery consumers across a large number of our key retail customers.
Jessica Pang
Brand Manager
Challenge Dairy Products, Inc
Working with Instacart means we have one streamlined place to manage and invest in our ad campaigns — versus working with several emerging retail media networks. Instacart is a great partner and we’ve seen the strongest ROAS results with their advertising offering.
Ailinh Hoang-Kim
Senior Director of Marketing, Retail & Consumer Experience
Torani
Instacart is a key channel within our retail and business growth strategy, particularly supported with the quality of the audience targeting and ability to reach someone right at the point of purchase.
Stacey Hartnett
VP of Marketing & Ecomm
Chomps
Resources
Off-platform solutions
Take your ads’ impact beyond the Instacart platform to reach valuable audiences across social media, the open web, streaming video, and connected TV.
Learn more
Measurement & insights
Measure results, discover consumer insights, and understand the impact of your campaigns.
Learn more
Ad products
Explore Instacart Ads products and learn creative ways to drive results on the digital shelf.
Learn more
Tools & resources
Take control of your digital presence with autonomous tools and premium support. Learn everything you need to know with Instacart Ads Academy.
Learn more
Measurement & insights
Tap into advanced, accessible, and accredited insights to inform your next move in all your Instacart campaigns.
Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.