Instacart Ads
Instacart Data Hub
Create data-backed strategies using comprehensive analytics and insights and create custom audiences to drive stronger performance - all within the self-serve Instacart Ads Data Hub.
A streamlined solution to enhance your data with unique online grocery data from Instacart
Need to understand the path-to-purchase for your products? Want to retain lapsed buyers? Access these and other meaningful insights from the Instacart Data Hub clean room environment that brings in powerful and unique Instacart data. Amassed from purchases and shopping behavior across 1,800+ retail banners and 1.4B products available in Instacart Marketplace, these learnings can be used to create custom audience strategies that drive strong results.
Inform future strategies with custom metrics & insights
Better understand media effectiveness
Create customized measurement models such as last touch or multi-touch, as well as assign values for media interaction types (e.g., exposure, click) to best understand how media contributes to your sales. Custom parameters ensure accurate assessment of campaign success.
Uncover insights into your business and customers
Answer complex business questions with insight capabilities that go beyond standard reporting. Uncoverinsights such as lifetime value, path-to-purchase, purchase frequency, share of digital shelf, cross-shop analysis, and new-to-brand/lapsed buying behaviors.
Activate off-platform with precision
Build and activate precise audience segments informed by custom insights and purchase behavior to maximize your advertising strategies' outcomes. Instacart first-party data enables targeted audience strategies across the funnel to amplify reach, consideration, and retention.
Putting performance into practice
Instacart Data Hub enables controlled access to our unique data and joining with your first- and second-party brand data. Use insights that inform your strategy and customization of audience segments to reach your desired cohorts. Dig in with Instacart Data Hub to unlock new use cases and value for your data, and to create a comprehensive picture of your media effectiveness.
Pinpoint how various paid media types contribute to conversions
Build custom audience segments Instacart can push to an off-platform solution
Understand the revenue generated by individual Instacart customers over time
Instacart has been a strong partner for us. It’s an awesome tool that maximizes our reach with online grocery consumers across a large number of our key retail customers.
Jessica Pang
Brand Manager
Challenge Dairy Products, Inc
Working with Instacart means we have one streamlined place to manage and invest in our ad campaigns — versus working with several emerging retail media networks. Instacart is a great partner and we’ve seen the strongest ROAS results with their advertising offering.
Ailinh Hoang-Kim
Senior Director of Marketing, Retail & Consumer Experience
Torani
Instacart is a key channel within our retail and business growth strategy, particularly supported with the quality of the audience targeting and ability to reach someone right at the point of purchase.
Stacey Hartnett
VP of Marketing & Ecomm
Chomps
Resources
Off-platform solutions
Take your ads’ impact beyond the Instacart platform to reach valuable audiences across social media, the open web, streaming video, and connected TV.
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Data products
Get granular with our specialized data products designed to reveal ROI and drive impact in digital spaces.
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Measurement & insights
Measure results, discover consumer insights, and understand the impact of your campaigns.
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Tools & resources
Take control of your digital presence with autonomous tools and premium support. Learn everything you need to know with Instacart Ads Academy.
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Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.