Consumer Insights Portal
Ready to power your performance across every shelf? Understand your consumers deeper than ever before with path-to-cart visibility and unlock business drivers like unique promotion opportunities, all through the industry’s most comprehensive on-demand data set in the Consumer Insights Portal.
Data from an unparalleled cross-section of retail banners
The Consumer Insights Portal is a first-of-its-kind data analytics solution, unlocking access to first-party, closed loop data on consumer behavior through a data set with unrivaled depth, breadth, and speed.
Actionable insights that span the entire consumer shopping journey
Go deeper for omnichannel success
Unlock hyper-specific metrics on market performance and promotion engagement. Access insights on basket sizes, substitution, take rates, and more.
Go broader for business-wide benefits
Tap into a comprehensive data set for insights that spans keyword targeting, category growth indicators, and revenue growth management.
Go faster with on-demand insights
Drive organizational agility with access to actual purchase behavior and clickstream data from consumers on real shopping trips in near real-time.
Endless opportunities with the industry’s most comprehensive dataset
Unlock deeper consumer understanding and business driver performance to uplevel your brand.
Unlock the promotions that truly drive your business
Leverage basket affinity to create smarter recipe ads.
Tap into path-to-cart visibility to maximize how you drive discovery
Instacart has been a strong partner for us. It’s an awesome tool that maximizes our reach with online grocery consumers across a large number of our key retail customers.
Jessica Pang
Brand Manager
Challenge Dairy Products, Inc
Working with Instacart means we have one streamlined place to manage and invest in our ad campaigns — versus working with several emerging retail media networks. Instacart is a great partner and we’ve seen the strongest ROAS results with their advertising offering.
Ailinh Hoang-Kim
Senior Director of Marketing, Retail & Consumer Experience
Torani
Instacart is a key channel within our retail and business growth strategy, particularly supported with the quality of the audience targeting and ability to reach someone right at the point of purchase.
Stacey Hartnett
VP of Marketing & Ecomm
Chomps
Off-platform solutions
Take your ads’ impact beyond the Instacart platform to reach valuable audiences across social media, the open web, streaming video, and connected TV.
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Measurement & insights
Measure results, discover consumer insights, and understand the impact of your campaigns.
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Data products
Get granular with our specialized data products designed to reveal ROI and drive impact in digital spaces.
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Tools & resources
Take control of your digital presence with autonomous tools and premium support. Learn everything you need to know with Instacart Ads Academy.
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Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.