Off Platform Solutions | Instacart Ads

Instacart Ads off-platform partnerships

Extend your impact and connect with high-intent consumers wherever they are online, from across social, the open web, connected TV, and more.

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Capabilities across partners

Activation models, your way
Leverage either managed service or self-service options, depending on what fits your business needs best.
Campaign optimization
We help you maximize results for every campaign, whether it's maximizing scale or driving engagement.
Campaign reporting
Supercharge performance by getting transparency down to how your media impacts sales and gather learnings for future optimizations.
Instacart co-branding
Build further consideration by associating with the Instacart brand via our handle or leverage bespoke co-branded creative made by Instacart Ads Studio.

Reach farther in a simplified way

With our off-platform solutions, brands can amplify messaging everywhere consumers shop. As the leading grocery retail media network, Instacart Ads maximizes your visibility through seamless partnerships that leverage the tools and buying platforms you already use, eliminating the need to adopt new ones.

Precise targeting with first-party data

Reach your target audience and expand to new potential customers by leveraging our first-party segments based on real consumer purchases and shopping behaviors.

Incremental & unique reach

Connect with unique and differentiated audiences that are highly valuable. Compared to other grocery & convenience platforms, Instacart reaches highly engaged digital audiences who drive higher annual spend.

Seamless activation of Instacart data across platforms

Instacart first-party audiences and measurement are available across a variety of top platforms where consumers discover and browse for inspiration. We make it easy to activate with our data available across self-service and managed service options.

Off-platform partners

Google
Drive visibility on one of the leading web search engines. Meet consumers during high-intent search moments on Google with shopping ads that leverage first-party Instacart targeting based on our catalog of more than 1.4 billion products.
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Meta
Drive brand awareness among relevant consumers browsing Meta, then move them down the funnel with ads that direct to Instacart for a seamless shopping experience.
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NBCUniversal
Reach purchase-minded viewers across premium, iconic video content from NBCUniversal paired with Instacart first-party audiences. Leverage shoppable ads that drive consumers directly to Instacart, with closed-loop measurement to track campaign impact.
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Pinterest
Elevate reach on a visual discovery platform where consumers find inspiration. Pair Instacart first-party audiences with your Pinterest creative to reach relevant Pinners, and receive closed-loop measurement to understand effectiveness.
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PubMatic
Activate on Instacart first-party audiences with the flexibility to choose the programmatic media buying model that works best for you. With our PubMatic partnership, you can leverage PubMatic for self-service or managed service, or access Instacart audiences from one of the many DSP options that PubMatic supports.
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Roku
Step into the connected TV advertising opportunity with a large-scale audience from a leading TV streaming platform. Leverage premium ad placements paired with Instacart first-party audience segments to reach highly relevant viewers and receive closed-loop measurement to understand the impact on sales.
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The Trade Desk
Create, manage, and optimize digital campaigns across formats and devices in a self-service buying cloud-based environment. Enjoy a consolidated end-to-end experience with Instacart first-party audiences and measurement all within a leading demand-side platform from The Trade Desk — no IOs necessary.
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YouTube
Amplify your message across one of the top video platforms in the U.S. Get your creatives in front of high-intent consumers using Instacart first-party audiences combined with Instacart co-branding to deepen purchase consideration.
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