Tech & Innovation
Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We achieve this through computer vision and multi-sensor fusion to power accurate product recognition and effortless checkout. Delivering this experience requires Caper’s AI models to understand what truly happens in stores...
Feb 17, 2026
Read time: 8 min
Tech & Innovation
Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of...
Aug 18, 2021
Read time: 6 min
Tech & Innovation
What do you do? I’m currently the Consumer/Growth Design Manager and Brand/Marketing Design Manager. The teams I help lead are responsible for Instacart’s customer app, growth function, and the brand and marketing design as well....
Aug 18, 2021
Read time: 8 min
Tech & Innovation
What do you do? I’m a product designer on the Shopper Growth team where I work on everything related to the acquisition and retention of Instacart shoppers. Some of the projects I’ve worked on have...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I started as a team of one in 2017 and now I’m building a research team to support the 20+ product teams we have at Instacart! How did you get into...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? Currently, I lead the design team that builds products for Instacart Shoppers. We’re a team of 8 that’s passionate about making products that improve the Shopper experience and help them earn...
Aug 18, 2021
Read time: 7 min
Tech & Innovation
What do you do? I support Instacart’s team of researchers by recruiting participants for user studies, facilitating survey outreach, organizing team resources, and promoting team findings internally at Instacart. How did you get into the...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I help develop the Instacart visual identity and enforce it across all touchpoints of our multi-sided marketplace. I’m working to not only establish a really an authentic voice but ensure that...
Aug 18, 2021
Read time: 5 min
Tech & Innovation
What do you do? I’m a Senior Product Designer on the Instacart Acquisition team, focused on growing our customer base. We always want to reach new people, so we work with paid placements, SEO, virality,...
Aug 18, 2021
Read time: 7 min
Tech & Innovation
What do you do? I’m a designer on the Shopper Success team, where we work on improving communication, help, education, and feedback for shoppers. How did you get into design? I had a long journey....
Aug 18, 2021
Read time: 4 min