Instacart Ads
Drive efficiencies and engagement with smart budgeting technology We're excited to announce smart budgeting, a new feature that better aligns when your ads serve with when consumers are shopping for products like yours, so you're always showing up in the most relevant moments. Meet high-intent consumers in high-impact moments Let’s face it, timing matters when it comes to grocery shopping. We’ve all been told not...
Nov 24, 2025
Read time: 3 min
Instacart Ads
In this article we take a look at our latest addition to the reporting functionality of our ads platform: customer share and basket share reporting. These two new measurements expand on the reporting available in...
Aug 26, 2022
Read time: 3 min
Instacart Ads
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. In this article, we look...
Aug 8, 2022
Read time: 4 min
Instacart Ads
In this brand story, we’re shining a spotlight on Hella Cocktail Co., a New York-based Instacart CPG brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands....
Aug 4, 2022
Read time: 4 min
Instacart Ads
In this brand story, we’re shining a spotlight on Partake Foods, a New Jersey-based Instacart brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. When her...
Aug 4, 2022
Read time: 5 min
Instacart Ads
In May of 2022, Instacart announced that it was piloting a new offering for advertisers: shoppable ads — custom, shoppable ads that offer a more immersive way for brands to tell stories, engage their customers,...
Aug 3, 2022
Read time: 5 min
Instacart Ads
The Instacart Ads Initiative is our commitment to support historically underrepresented, emerging brands and leaders by leveraging our advertising products. In 2021, we committed up to $1 million to support digital advertising for emerging Black-owned...
Jul 18, 2022
Read time: 2 min
Instacart Ads
Back in May we announced the release of brand pages on Instacart — custom, shoppable landing pages that you can design to host a curated view of your product offerings. Initially, we rolled them out...
Jul 13, 2022
Read time: 4 min
Instacart Ads
In this brand story, we’re shining a spotlight on TaDah Foods, an Instacart CPG brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. For TaDah Foods...
Jul 11, 2022
Read time: 4 min
Instacart Ads
GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads...
Jun 29, 2022
Read time: 3 min