Instacart Ads
Drive efficiencies and engagement with smart budgeting technology We're excited to announce smart budgeting, a new feature that better aligns when your ads serve with when consumers are shopping for products like yours, so you're always showing up in the most relevant moments. Meet high-intent consumers in high-impact moments Let’s face it, timing matters when it comes to grocery shopping. We’ve all been told not...
Nov 24, 2025
Read time: 3 min
Instacart Ads
In this article, we look broadly at the importance of first-party data and the move away from ad personalization and tracking across apps. We also provide an overview of the value of Instacart Ads to...
Jul 27, 2021
Read time: 4 min
Instacart Ads
Our newly expanded Click Credit program offers a $100 credit towards the cost of a new advertising campaign, open to brands who have not yet advertised on Instacart. Instacart Ads uses a cost-per-click (CPC) pricing...
Jul 27, 2021
Read time: 3 min
Instacart Ads
In this article we look at some fresh data on the effectiveness of paid search advertising on the Instacart Marketplace, including some specific data on how products in the top 3 placements perform compared to...
Apr 26, 2021
Read time: 3 min
Instacart Ads
Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can...
Apr 26, 2021
Read time: 5 min
Instacart Ads
In this article we look at the benefits of longitudinal analysis over snapshots, examine how the Instacart platform enables this kind of analysis, and cite some examples of insights pulled from the marketplace. Traditionally, the...
Apr 26, 2021
Read time: 4 min
Instacart Ads
In our Beyond the Basics series, we dive a little deeper into some of the recurring themes that have surfaced in our conversations with brands and advertisers. Each article in the series examines a particular...
Apr 26, 2021
Read time: 4 min
Instacart Ads
As the leading online grocery platform in North America, powered by one of the largest digital grocery catalogs in the world, Instacart is able to offer brand partners insights on consumers’ online shopping patterns across...
Apr 26, 2021
Read time: 6 min