Data & Trends
A lot goes into preparing for Thanksgiving, one of the most highly anticipated food-centric holidays of the year — the elaborate feast, holiday decor, festive traditions, and spending time with loved ones, which means traveling or hosting for many. Over the past two years, holiday plans were impacted by the pandemic and while we’re still adjusting back to normal, we now have some newer obstacles...
Sep 2, 2025
Read time: 10 min
Data & Trends
Pets are more than just animals — they're beloved members of our families. As pet parents know, our furry friends bring us comfort, companionship, and unconditional love every day, holding a special place in our...
May 2, 2023
Read time: 4 min
Data & Trends
Believe it or not, bananas are the top-selling grocery item delivered via Instacart in the United States and Canada, trumping all other grocery purchases by a longshot in terms of quantity. After holding the coveted...
Apr 20, 2023
Read time: 3 min
Data & Trends
This year, the first day of Passover (April 5) and Easter (April 9) are only a few days apart, with both serving as significant moments for food and families. As people gear up to gather...
Mar 23, 2023
Read time: 5 min
Data & Trends
Romance is in the air as we approach Valentine’s Day — a holiday defined by fresh flowers, heart-shaped goodies, loving gestures, and consumerism. According to the National Retail Foundation (NRF) in 2022, $23.9B was spent...
Feb 3, 2023
Read time: 4 min
Data & Trends
Over the years, Dry January has become an increasingly popular month-long sobriety challenge, encouraging people to take a break from booze, ditch the hangover, and set the tone for a healthier new year. Last year,...
Jan 4, 2023
Read time: 4 min
Data & Trends
Spooky season is here, which means Halloween planning is already underway, pumpkins are gracing front porches and candy is about to have its biggest moment. Each Halloween, we glean major insights from Instacart’s purchase data...
Oct 10, 2022
Read time: 10 min
Data & Trends
It’s officially summer and grilling season is about to take off as we near the July 4th weekend — a holiday synonymous with delicious BBQ spreads and fun summer activities. To give you a sense...
Jun 22, 2022
Read time: 6 min
Data & Trends
Summer is nearly here and that’s something we’d like to raise a glass to. Without a doubt, refreshing alcoholic beverages and delicious mocktails play a big role when it comes to summertime fun. According to...
May 24, 2022
Read time: 8 min
Data & Trends
Today is Instacart’s 10th birthday! When we launched the app in 2012, we made online grocery shopping affordable and accessible to families across North America. And today, we’re proud that Instacart has become such a...
May 13, 2022
Read time: 9 min