Acquire
Drive sales from new-to-brand consumers and grow your consumer base
Expand into a whole new segment of consumers by running ads optimized for consumers who have not previously purchased your brand.
Acquire new-to-brand consumers with Instacart Ads
Run ads optimized for new-to-brand consumers and amplify long-term sales growth by first acquiring new customers and then keeping them with complementary campaigns.
Convert new-to-brand consumers
Establish your brand in your category
Stand out against competition and connect with consumers who haven’t shopped your brand yet. Build deep connections as they discover your brand for the first time.
Capture continuous product demand
Capitalize on Instacart’s new consumers by perpetually capturing new demand for your products.
Amplify reach during key seasonal moments
Accelerate visibility among new-to-brand consumers ahead of tentpole moments or product launches. Grow your customer base by focusing on big activations throughout the year.
Instacart has been a strong partner for us. It’s an awesome tool that maximizes our reach with online grocery consumers across a large number of our key retail customers.
Jessica Pang
Brand Manager
Challenge Dairy Products, Inc
Working with Instacart means we have one streamlined place to manage and invest in our ad campaigns — versus working with several emerging retail media networks. Instacart is a great partner and we’ve seen the strongest ROAS results with their advertising offering.
Ailinh Hoang-Kim
Senior Director of Marketing, Retail & Consumer Experience
Torani
Instacart is a key channel within our retail and business growth strategy, particularly supported with the quality of the audience targeting and ability to reach someone right at the point of purchase.
Stacey Hartnett
VP of Marketing & Ecomm
Chomps
Resources
Maximize sales across the shopping journey
Drive incremental basket increases by targeting out-of-aisle opportunities for discovery, conversion, & retention.
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Reach consumers on high-visibility surfaces
Build brand awareness and claim category share with high-visibility placements.
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Off-platform solutions
Take your ads’ impact beyond the Instacart platform to reach valuable audiences across social media, the open web, streaming video, and connected TV.
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Engage shopping behaviors with product discovery
Ignite consumer curiosity and drive ROAS by combining interactive ad formats and high-fidelity creative.
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Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.