MALK Drives Triple-Digit Revenue Growth Month over Month

MALK makes premium, plant-based milk with simple, high-quality, certified organic ingredients. Free from fillers, gums, oils, and artificial flavors, MALK is focused on using a limited number of ingredients that are easy to understand so consumers know exactly what they’re getting. 

Embracing Instacart for Growth and Accessibility

MALK recognized the need to tap into the e-commerce market and found a perfect solution in Instacart. The platform enabled consumers to purchase MALK online and have it delivered, filling the gap for refrigerated products that posed shipping cost challenges. 

Beyond logistical advantages, MALK identified a significant overlap between their affluent, health-conscious consumer target and the Instacart consumer, prompting a deliberate push into Instacart advertising.

Remarkable Success and Collaborative Partnerships

The journey with Instacart has been marked by remarkable success and excitement over the past 18 months. MALK's return on ad spend (ROAS) consistently exceeds 10 and they have achieved triple-digit revenue growth month over month. 

MALK identified the close collaboration with their dedicated Instacart account representative as instrumental in fostering success. Detailed campaign evaluations from Instacart provided valuable recommendations to fuel sustained growth.

With their strong ROAS, MALK has been increasing their Instacart ad budget year-over-year and include Instacart ads as a valuable channel in their overall marketing strategy. 

“Instacart is currently our primary source of online sales due to the high cost of shipping our refrigerated products,” said Thomas Oh, VP Marketing at MALK. “As we expand our grocery distribution, we’re excited to unlock Instacart at those new retailers to capture new consumers.  And with new products launching next year, we plan to advertise them to our existing Instacart consumer base.”

*Prior results do not guarantee future outcomes. 

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