Liquid Death Kills It - Doubling Brand Sales on Instacart Year over Year

Liquid Death, in their own words, is a ‘funny beverage company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink more healthy beverages more often, all while helping to kill plastic pollution.’ 

The fast-growing healthy beverage company saw their brick-and-mortar distribution grow, and in July 2021, they sought ways to drive consumer adoption in the delivery space. 

“Instacart emerged as a top-growing delivery app,” said Natalie Cotter, Director of Digital Retail, Liquid Death, “offering the perfect platform for us to expand its reach and resonate with a broader audience.” 

Accelerating Growth and Emerging Success 

As an emerging brand, Liquid Death has consistently outperformed sales targets and witnessed positive returns on investment. The brand's ad investments and expanded store distribution have led to a doubling of Liquid Death retail sales year over year on Instacart, cementing its status as a top emerging brand for two consecutive years.

Instacart as a Crucial Element of Marketing Strategy 

“Advertising on Instacart aligns with our broader marketing strategy,” said Cotter, “serving as a vehicle to drive discovery amongst new-to-brand shoppers, using unique brand creatives at point of sale, deploying advertising budgets across multiple retailers, and leveraging in-app insights to influence decision-making at brick-and-mortar stores.” 

Paving the Way for Future Growth 

As Liquid Death continues to carve its path, the brand remains resolute in its mission to delight, disrupt, and provide healthier beverage solutions, all while eliciting laughter from its loyal consumers. They are excited to capitalize on their expanded distribution and growth on Instacart and look forward to testing new features on the platform to drive new-to-brand and repeat purchases.

“With a nimble digital strategy, we’re able to pivot quickly to consumer demand,” said Cotter. “We are always looking for ways to make our humans laugh and offer them healthier beverage options.” 

*Prior results do not guarantee future outcomes. 

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