Mighty Spark Elevates Brand Visibility and Sales with Instacart Ads

As the leading chicken brand in the meat snacks category, Mighty Spark has not only defined the chicken stick segment—it created it. In an era where consumers prioritize clean ingredients, nutrition, and on-the-go convenience, Mighty Spark stands out with its unwavering commitment to flavour and innovation. The company’s dedication to delivering lean protein without compromising on taste has earned it a loyal customer base, establishing Mighty Spark as the definitive chicken expert in snacks and beyond.

Strategic Growth Through Instacart Advertising

In 2024, Mighty Spark made the strategic decision to invest in Instacart Ads, seeking effective ways to support its expansive network of retail partners and to reach busy consumers wherever and whenever they shop. “Instacart provided us with an efficient, cost-effective, one-stop shop to help our products stand out in a crowded marketplace,” said Andrew Wagner, Chief Marketing Officer at Mighty Spark. “Meeting customers where they are is core to our approach, and Instacart makes that possible.”

Achievements Across the Funnel

Since launching Instacart Ads, Mighty Spark has seen remarkable success across multiple facets of its business:

• Year-over-year surge in sales and product velocity
• Increased digital penetration at key retailers
• Expanded retailer partnerships, supporting both large and smaller customers
• Continued growth in brand awareness and consumer discovery
• Enhanced brand retention and loyalty, with consistent recognition on the Top 75 Emerging Brands List for two years running

The Instacart platform empowers Mighty Spark with full-funnel marketing tools—from robust brand-building display ads to targeted co-marketing and conversion-driving tactics—enabling the brand to attract new customers, build loyalty, and maximize its digital presence.

A Partnership Built on Results

Mighty Spark’s relationship with Instacart has played a pivotal role in its digital strategy. “Our Instacart representative is a true business partner,” shared Kelly Dufour, Director of Marketing. “We benefit from actionable data and insights, collaborative growth planning, and consistent executional support. This partnership allows us to tailor compelling narratives for retailers and optimize distribution.”

The flexibility and user-friendly nature of Instacart’s platform means Mighty Spark’s internal marketing teams and agency partners can continuously refine campaigns and adjust media planning in response to real-time performance data and evolving business demands.

Ecommerce Channels Fuel Brand Momentum

As online grocery shopping continues to soar, Mighty Spark has witnessed substantial increases in digital penetration and online sales, not only through Instacart’s robust grocery and mass retail network but also across direct-to-consumer channels. Digital platforms like Instacart have become central to the brand’s broader marketing strategy, strengthening its connection with time-pressed consumers and driving lasting category leadership.

Innovation and Growth on the Horizon

Building on its Instacart-fueled success, Mighty Spark is doubling down on innovation in 2026. The portfolio will soon feature new flavors, formats, and sizes of its chicken snack sticks, including recently launched Mini (.5 oz) sticks and a sweet & savory Maple variant packaged in convenient 4-ct perforated packs. The brand’s refrigerated lineup will also see continued innovation, expanding the range of cuisines and flavor profiles to suit all types of meals for busy families.

Mighty Spark’s journey with Instacart underscores the power of digital retail media partnerships in amplifying brand growth, accelerating innovation, and delivering on today’s demand for healthy, flavorful convenience.

^{Prior results do not guarantee future outcomes.}   

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