Instacart Celebrates the Fastest Growing Emerging Brands of 2025

Brands advertise with Instacart to attract valuable, high-intent consumers and maximize their sales at any of the 100,000 storefronts on Instacart Marketplace or the 240+ retailer ecommerce sites and third-party marketplaces on the Instacart Ads ecosystem.

Today, we’re celebrating the 75 brands who enjoyed great success advertising with Instacart, combining great products, marketing, and vision to fuel some of the fastest growth on Instacart. The 2025 Fastest Growing Emerging Brands list is full of brands who have embraced omnichannel grocery, leveraging the efficient advertising solutions designed by Instacart to drive success online and in-store. 

 In 2025 we introduced new ad formats and tools; we launched innovative ad formats like bundles and occasions that help brands showcase their complimentary products alongside hero SKUs or as part of a seasonal or everyday moment. With AI-generated landing pages, brands can create custom-branded landing pages in a few clicks, using AI to automate merchandising, copy generation, and storytelling. 

These tools have quickly become core to how emerging brands grow on Instacart. They help level the playing field, enabling brands to reach new audiences, inspire trial, and tell their product story with sophistication and scale.

The brands on this year’s list span categories and consumer needs, but have all succeeded in reaching the right consumer at the right moment. Notable standouts include:

Archer Meat Snacks, a clean-ingredient meat snack brand known for natural, grass‑fed beef and turkey jerky. Archer continues to win with simple recipes, bold flavors, and strong consumer trust.

Built Bars, one of the fastest-growing better-for-you bar brands, offering high‑protein, low‑sugar bars with a candy‑bar‑like taste. Their strong ecommerce presence and rapid retail expansion have fueled their momentum.

Cymbiotika, a modern wellness brand focused on high-quality, responsibly sourced supplements designed for holistic health. Their growth reflects rising demand for transparent, premium nutrition.

Jonnypops, a beloved Minnesota-based maker of simple‑ingredient fruit and cream pops, known for clean labels and a kindness-driven brand ethos. Their growing assortment includes water pops and no‑sugar‑added options.

Scott & Jon’s, a leader in frozen seafood meals built around premium shrimp and simple, wholesome ingredients. They excel at offering convenient, lower‑calorie meals without compromising flavor.

These successful, growing brands demonstrate what’s possible with strong product-market fit and thoughtful digital activation to reach the growing base of digitally native consumers who shop for groceries online. For a brand to make next year’s list they’ll have to do the same.  

To learn more about how Instacart helps brands, visit ads.instacart.com